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☆ Why you don't really want Big TV to bring back 'the bundle' for your streaming services like Hulu, Max, and Netflix
▼ + stars: | 2024-05-15 | by ( Peter Kafka | ) www.businessinsider.com time to read: +5 min

— pine for the good ol' days of the TV bundle. Like cable TV." The old-timey bundle was also a prerequisite for some things you might want, like HBO or Showtime. And now, let's talk about the new-fangled bundle, which isn't the bundle you're thinking of. They're going to find ways to cut costs wherever they can, and that most certainly includes programming.

Persons: I'm, Discovery, Max, Rupert Murdoch's, They're, Brian Roberts Organizations: Service, Business, Big Media, Disney, Warner Bros, Comcast, Netflix, Apple, Big TV, ESPN, TCM, Fox News, HBO, Showtime, Warner, Discovery Locations: Hulu

☆ Netflix said it didn't want to be in sports. Now it could be streaming two NFL games on Christmas.
▼ + stars: | 2024-05-10 | by ( Peter Kafka | ) www.businessinsider.com time to read: +3 min

Now Netflix looks like it is close to a deal to stream two NFL games on Christmas Day, reports Puck's John Ourand, citing "a bevy of sources." Does that mean Netflix doesn't know how much it will pay for the games? The NFL declined to comment; Netflix didn't respond to a request for comment. If the deal does happen, it will be easy to step back and see how Netflix got there. The NFL now plans on releasing details about its upcoming schedule on May 15 — which also happens to be the day Netflix will host its "upfront" event in New York, catered to advertisers.

Persons: —, Puck's John Ourand, they'd Organizations: Service, Netflix, Business, NFL Locations: America, New York

☆ The men of 'Love Is Blind' keep getting 'exposed' on social media. The only problem is it's not always true.
▼ + stars: | 2024-02-24 | by ( Caralynn Matassa | ) www.businessinsider.com time to read: +12 min

They slid into my DMs in Instagram," Rikkii told Business Insider over Zoom. Rumor: Trevor had a girlfriend during 'Love Is Blind' filmingThe accusations against Trevor Sova are the most jarring and extreme. But his ex-fiancée told me he moved out on November 20 — which was 10 days before casting reached out," Rikkii told BI. This isn't the first time TikTok exposed 'Love Is Blind' contestantsPerhaps most famously, the drama between Jackie Bonds, Josh Demas, and Marshall Glaze played out largely online while "Love Is Blind" season four aired last year. AdvertisementThe next two episodes of "Love Is Blind" season six will air on February 28.

Persons: Trevor, Jimmy, Jeramey, —, Rikkii, Raven Ross, Netflix didn't, Trevor Sova, they're, hasn't, Rikkii's, Trevor's, Natalia Marrero, Reality Ashley, Ashley, Natalia, Chelsea, Chelsea Blackwell, Jimmy Presnell, lied to Organizations: Service, SK, Business, Netflix, Chelsea, E!, DU Locations: Instagram, North Carolina, @storytimewithrikkii

☆ Linda Hamilton says 'Stranger Things' final season will take a whole year to film, likely ruling out the rumored early 2025 release date
▼ + stars: | 2024-02-20 | by ( Ayomikun Adekaiyero | Eammon Jacobs | ) www.businessinsider.com time to read: +3 min

AdvertisementAn incoming cast member on "Stranger Things" says the final season will take an entire year to film, likely ending hopes of an early 2025 release date. The "Stranger Things" writers announced on May 6 they would pause production, and didn't return until September 27 when the Writers' Guild of America strike ended. Hamilton, who joined the "Stranger Things" cast in June 2023, told Business Insider she had her first week on the hit show's set earlier in February. The stars of "Stranger Things" season four: Natalia Dyer, Joe Keery, Gaten Matarazzo, Maya Hawke, Sadie Sink and Caleb McLaughlin. I confirm everyone's theory is correct," Hamilton told Business Insider.

Persons: Linda Hamilton, didn't, Hamilton, Natalia Dyer, Joe Keery, Gaten Matarazzo, Maya Hawke, Sadie Sink, Caleb McLaughlin, hasn't, Millie Bobby Brown, Joyce, Winona Ryder, Duffer Organizations: Netflix, Business, Hollywood, Writers ' Guild of America, CIA, coy, US Weekly

☆ Netflix just threw shade at Amazon's Prime Video: We didn't 'force' people to watch ads
▼ + stars: | 2024-01-23 | by ( Lucia Moses | ) www.businessinsider.com time to read: +3 min

Co-CEO Greg Peters said unlike Amazon, where ads will be the default, Netflix didn't 'force' people to see ads. AdvertisementNetflix just took a swipe at Amazon as the ecommerce giant prepares to launch ads in Prime Video starting next week, taking on Netflix for advertising dollars. Now, Netflix is about to face a heavy-hitting new competitor for ad dollars in Amazon, which will launch ads on Prime Video starting January 29. The ecommerce giant will offer much more scale than Netflix from the get-go because it's making ads the default for 115 million monthly users. Peters didn't have to make an explicit comparison with Prime Video to make the point.

Persons: Greg Peters, —, it's, Peters, We've Organizations: Netflix, Amazon, Service

☆ Netflix is preparing investors and users for more price hikes in 2024
▼ + stars: | 2024-01-23 | by ( Alex Sherman | ) www.cnbc.com time to read: +2 min

Netflix announced earlier this month it has 23 million monthly active users on its advertising tier. That may be 12 to 15 million paying subscribers, estimated Evercore ISI analyst Mark Mahaney. The takeaway for Netflix executives may be that most of its audience is content with paying what Netflix is charging. With more content, Netflix may have leverage to convince its users that they should pay more money. Netflix didn't announce a price hike in its quarterly letter or say when one is coming.

Persons: we'll, Mark Mahaney, It's, Netflix didn't Organizations: Netflix, Raw, Disney, ESPN Locations: Krakow, Poland, U.S

☆ Bryce Lee, the controversial millionaire contestant on Netflix's 'The Trust,' apparently went on the show not realizing he was competing for money
▼ + stars: | 2024-01-19 | by ( Ayomikun Adekaiyero | ) www.businessinsider.com time to read: +7 min

Bryce Lee, a real-estate agent, competed in Netflix's new reality show despite already being a millionaire. Lee told Business Insider he was unaware of the $250,000 prize when he signed up. Advertisement"The Trust" contestant Bryce Lee faced backlash from his fellow competitors after revealing midway through the season that he was already a millionaire. Lee told Business Insider that he was sought out by the casting team of "The Trust" but was not told about the conditions of the game. Courtesy of NetflixYou didn't reveal you were the secret millionaire until episode four.

Persons: Bryce Lee, Lee, —, Brooke Baldwin, they're, doesn't, Jake Chocolous, there's, I've, Julie Theis, Julie, Theis, didn't, that's, Netflix didn't Organizations: Business, Service, Netflix Locations: Washington

☆ Netflix is planning 'houses' where fans can get closer to their favorite shows
▼ + stars: | 2023-10-15 | by ( Polly Thompson | ) www.businessinsider.com time to read: +3 min

Netflix is planning to open two permanent locations in the US by 2025. Fans will be able to eat, drink, and shop at stores based on its most popular shows, Bloomberg reported. Two "Netflix House" venues are in the works for the US with others to follow, its consumer products chief, Josh Simon, told Bloomberg. Netflix Houses will be a mix of entertainment and retail experiences, where customers can eat, drink, and buy merchandise. Further details about the locations of Netflix Houses are yet to be announced.

Persons: —, Josh Simon, we've, Simon, Ilya S, he's, It's Organizations: Netflix, Bloomberg, Service, Disney, NBC Universal, NPR, Las Vegas Locations: New York, Las

Netflix has acquired Richard Linklater's “Hit Man,” starring Glen Powell, for $20 million. “Hit Man,” which Linklater and Powell co-wrote, stars the “Top Gun: Maverick” actor as a New Orleans psychology professor who also works undercover posing as a hit man for the police in sting operations to catch would-be murders. Netflix didn't announce release plans yet for “Hit Man,” which also played at the Venice Film Festival. But the “Hit Man” sale is the largest yet of the season. Netflix, which also distributed Linklater's previous movie, “Apollo 10 1/2,” earlier acquired Anna Kendrick’s directorial debut, “Woman of the Hour,” following its premiere in Toronto.

Persons: Richard Linklater's “, Glen Powell, Linklater, Powell, Netflix didn't, Adria Arjona, Skip Hollandsworth, Gary Johnson, you’ve, ”, ‘, ’, It's, Anna Kendrick’s Organizations: Toronto, Netflix, Venice Film, WGA, “ Locations: New Orleans, Venice, Toronto, Hollywood

☆ Hollywood studios should cut Netflix out of strike negotiations, Barry Diller says
▼ + stars: | 2023-08-31 | by ( Lillian Rizzo | ) www.cnbc.com time to read: +3 min

Barry Diller is calling on the legacy Hollywood studios to end the dual writers and actors strikes, otherwise it'll be "catastrophic" to the industry. The media mogul, speaking on the podcast "On with Kara Swisher," said the strikes would only strengthen streaming giant Netflix during a tumultuous time for legacy media. He also advised studios to cut Netflix and other streamers out of the negoations with the unions. He said the legacy studios, actors and writers should be "natural allies" given their century of working together. Diller said legacy media should take some of its "shows and creativity and build our networks back up.

Persons: Barry Diller, Kara Swisher, Diller, Netflix didn't, Bob Iger, Donna Langley, Ted Sarandos, David Zaslav, Comcast's NBCUniversal, Swisher Organizations: Hollywood, Netflix, IAC, Expedia, Fox, Paramount, ABC Entertainment, Apple, CBS, Guild of America, Alliance, Television Producers, WGA, SAG, Disney, Warner Bros, Discovery, Paramount Global, Comcast, CNBC

☆ Why a famous quote from 50 years ago helps explain everything going on in Hollywood right now
▼ + stars: | 2023-08-09 | by ( Matt Turner | ) www.businessinsider.com time to read: +9 min

That means Netflix, which is the only streaming company making real money. There's been a race between the major media companies to acquire users over the past several years, something you could describe as the "Netflix effect." There used to be a few dominant media companies, then the internet and cell phones arrived, and there was a fresh wave of competition and innovation. There's a strong chance that we're now moving back to a world where there's a few dominant media companies, albeit in different industry structures. And arguably, these new dominant media companies are more powerful than the old dominant media companies.

Persons: Andy Warhol, I'd, Warhol, it's, Henry Blodget, Here's what's, That's, I'm, Bob Iger, There's Organizations: Intelligence, Hulu, YouTube, Spotify, New York Times, Street, Netflix, Warner Bros, Paramount, Disney, ABC, FX, ESPN Locations: Hulu

☆ Inside Netflix's growing M&A machine, who's leading it, and what insiders think the streamer could buy next
▼ + stars: | 2023-06-21 | by ( Lucia Moses | ) www.businessinsider.com time to read: +9 min

It then delved further into M&A to kickstart its games business. And the streamer hasn't completely abandoned its build-from-within strategy, as it also announced plans last fall to build its own gaming studio in Finland. He recently was elevated to the Lstaff, a group of 25 Netflix business heads who debate its biggest initiatives. (Netflix ended up doing a partnership in 2019 with that company, Studio Dragon, and its parent CJ ENM.) But leadership has been steadfast that Netflix's M&A mantra hasn't changed.

Persons: Here's, Reed Hastings, It's, it's, who's, what's, Roald Dahl, Dahl, Peter Rabbit, Spry, Harry Potter, execs, Spencer Wang, Michael Porter, Spencer Neumann, who'd, Neumann, Wang, Greg Peters, Ted Sarandos, Bela Bajaria, Scott Stuber, Mike Verdu, Jay MacDonald, Digiday, Ana Milicevic, Hastings, Sarandos, CJ ENM, Mario Organizations: Netflix, stoke, Paramount, Night School, Spry Fox, Disney, Warner Bros, DC Comics, Digital Capital Advisors, MLB, Surf League, Street Journal, Microsoft, Sparrow Advisers, MGM, Amazon, Mario Bros, Activision Blizzard, Epic Games, UBS Locations: Finland, New Jersey, Hollywood

☆ Netflix blames technical bug for live 'Love Is Blind' reunion snafu
▼ + stars: | 2023-04-18 | by ( Alex Sherman | ) www.cnbc.com time to read: +1 min

Netflix Co-Chief Executive Officer Greg Peters blamed a technical "bug" for why the company had to delay its "Love Is Blind" reunion special. About 6.5 million viewers ultimately watched the "Love Is Blind" special on Netflix, Peters added. "A reunion show that's going to generate news and buzz, it really does play better live," Sarandos said. "We're super disappointed to not be able to come across with the live product for everyone who wanted it on the 'Love is Blind' reunion, but we're super thrilled people love the show. Some of those results oriented shows do play a little better live."

☆ Netflix with ads got off to a slow start, but the streamer could still win at advertising
▼ + stars: | 2023-01-18 | by ( Lucia Moses | ) www.businessinsider.com time to read: +3 min

Analysts are eagerly anticipating updates on Netflix's ads tier during its 4Q earnings call January 19. Netflix Basic with Ads has gotten off to a slow start, initially missing viewership targets. Subscriptions to the ad tier are expected to grow once the streamer cracks down on password sharing. The stock initially fell 9% on reports that Netflix was letting advertisers take money back after some ad campaigns fell far short of their viewer targets. And Netflix's Basic with Ads was the least popular tier in its first month, according to an Evercore ISI survey.

☆ Netflix's ad tier drove 13% of subscriptions in its first month, new survey shows
▼ + stars: | 2023-01-06 | by ( Lucia Moses | Ryan Joe | ) www.businessinsider.com time to read: +5 min

Netflix's new ad-supported tier accounted for 13% of subscribers in its first month, new Evercore research found. Evercore believes the ad tier is driving incremental subscriber growth for Netflix. Netflix's new ad-supported tier accounted for 13% of the streamer's subscribers in its first month, with about half being new or returning users to the streamer, according to new research from Evercore ISI. Netflix's ad tier entered a crowded field of streaming services, including ad-supported versions, from Disney's Hulu to Comcast's Peacock to Warner Bros. Netflix's ad tier was followed close behind Disney+ with Ads launching in December, and Warner plans to launch a combined Discovery+-HBO Max app in spring with an ad-supported tier.

☆ Ad campaigns on Netflix's cheaper ad-supported tier have missed targets and the streamer is letting advertisers take their money back
▼ + stars: | 2022-12-15 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Some advertisers' campaigns on Netflix's new ad-supported tier have fallen significantly short of expectations. The streamer was aggressive in signing on advertisers but didn't market the tier with viewers before launch. One month into Netflix's launch of a cheaper, ad-supported tier, it's running into some growing pains. Netflix is letting advertisers take money back after some ad campaigns fell short of their viewer targets, with some delivering around 70% of their estimated targets while others hit as little as half that, according to multiple ad agency execs. Netflix estimated the ad tier would have 40 million viewers by late 2023, the Wall Street Journal reported.

☆ Shonda Rhimes is leading a group of creators upset by Netflix's new ad-supported tier because it interrupts storytelling, report says
▼ + stars: | 2022-11-05 | by ( Ryan Hogg | ) www.businessinsider.com time to read: +3 min

Shonda Rhimes is among creators unhappy with Netflix's new ad-supported tier, sources told CNBC. Creators like the makers of "The Haunting of Hill House" say the tier upsets storytelling. Netflix doesn't intend to share income from advertising with its creators, the sources told CNBC. Intrepid Pictures' Trevor Macy and Mike Flanagan, who are behind "The Haunting of Hill House," also shared concerns, the sources said. But "Hill House," which consists of a set of extended, high suspense one-shot scenes, has fewer opportunities to find those breakpoints without compromising storytelling.

☆ Netflix made huge bets on animation, hiring top talent, but insiders say the streamer neglected marketing and didn't deliver what kids want: 'Where are the farts?'
▼ + stars: | 2022-10-21 | by ( Lucia Moses | Elaine Low | ) www.businessinsider.com time to read: +7 min

The streamer didn't market its kids content enough and didn't pay attention to what children like, insiders said. Netflix hasn't been alone in dialing back on kids animation. "They had these grand plans to make a ton of animation and were going to throw a lot of money at it," said a former Netflix animation exec. But they didn't understand kids and they didn't understand animation," said a separate high-level animation programming executive. Animated series offshoot "The Boss Baby: Back in Business" is technically a Netflix original as it premiered on the streamer.

☆ Netflix says it's opening a video game studio in Finland as streamer tries to boost audience numbers
▼ + stars: | 2022-09-26 | by ( Jack Stebbins | ) www.cnbc.com time to read: +1 min

Netflix said Monday it will be opening an internal game studio in Finland. This is the company's first push into internal game development since streaming giant entered the mobile gaming space in November 2021. The company has already purchased three external game studios over the past year. Netflix already has a cache of over 20 mobile games available for download to Netflix subscribers, and the company plans to have 50 by the end of the year. The streamer's foray into gaming is in its early stages, but, as of August, not many Netflix subscribers were playing.

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